AI Enthusiasts Gather in Tallinn: 10 Practical Lessons on Applying Artificial Intelligence

Author: Elo Gaver

New Nordics AI Week (September 2–6, 2024) brought together AI fans and experts from across the Baltics and the Nordics. The event aimed to share practical ideas, build valuable connections, and support the growth of AI in the region.

One highlight of the week was the AIPowerment AI Meetup, held on September 3 at Bondora’s office in Tallinn. The event focused on real-life uses of AI in different fields. Around 100 people took part.

The panel included four experts who shared their hands-on experiences:

Gerlyn Tiigemäe (Eesti Energia)
Sandra Roosna (Askly)
Lauri Antalainen (DigiWise)
Rafael Gonzalez Iglesias (Bondora)

Here are 10 key lessons from the discussion:

Start with standardisation: To benefit from AI, processes must first be standardised and digitalised. That creates quality data AI can work with.
Find your AI champion: Every company needs a passionate leader to drive AI projects forward.
Check your readiness: Make sure your data is good, roles are clear, and security is in place before launching AI projects.
Respect data rules: Using customer data in AI models means following GDPR and getting consent.
Stay ahead of rivals: Tracking and learning from competitors’ AI tools can give your business an edge.
Use AI to save time: For example, Äripäev uses AI to process podcasts and videos, giving journalists more time to create content.
Leadership support matters: Without backing from top management, AI projects can fail to take off.
Talent is limited: Estonia has few machine learning experts. Companies like Bolt have had to hire internationally.
Focus on efficiency: Right now, AI brings the most value by cutting costs and saving time.
Change your mindset: AI can take over routine tasks, so people can focus on creative and strategic work.

Events like New Nordics AI Week help more people understand what AI can do. They also support Estonia’s role as a leader in digital innovation.