Läänemaa Business Conference “Business in the Digital Age” – The Future of Business is Here

Author: Elo Gaver

On November 14, 2024, the Läänemaa business conference “Business in the Digital Age” took place in Haapsalu.

Digitalization and artificial intelligence have arrived to stay, and the goal of the event was to raise business owners’ awareness about digitalization and the skillful application of artificial intelligence in modern business. Speakers provided a wealth of practical knowledge and shared their experiences, inspiring attendees to think big about what businesses have already achieved.

Throughout the day, speakers repeatedly emphasized that digitalization is no longer just a trend—it is a crucial step for maintaining and increasing competitiveness. Manufacturing companies, in particular, can automate and optimize various stages of the production process through digitalization, which in turn helps reduce costs. With the ability to collect and analyze data in real-time, businesses can be managed more efficiently.

One of the speakers, Lauri Antalainen, a lead consultant at Digiwise, highlighted how the application of artificial intelligence in production can predict maintenance needs, optimize supply chains, and improve quality control. He also addressed the burning question: “Will artificial intelligence take away our jobs?” Lauri believes that AI can complement human work, as its purposeful and thoughtful use helps businesses improve efficiency, innovation, and competitiveness.

Alise Technic OÜ shared their experience in the field of digitalization. They faced the challenge of manually processing orders, which took seven minutes per order. This became too time-consuming for the company, so they developed a platform to automate the order process. As a result, the company saves over 600 hours of manual work annually and reduces the possibility of errors during order entry.

The conference also introduced the much-anticipated BellaBot, a robot presented by Jana Valliste from Roborent OÜ. BellaBot served as a living example of how automated solutions can enhance service processes and improve efficiency across various sectors.

Conference participants were reassured that, when used skillfully, artificial intelligence can be a helpful companion, not a rival. It saves time and money, enabling businesses to focus on what truly matters—innovation, growth, and better customer service.