Practical Digitalization Examples for the Tourism Sector: Digiwise’s New Educational Videos on the Visit Estonia Platform
Author: Elo Gaver
The tourism sector — like all other industries — is in constant transformation. Digitalizing services, using data intelligently and automating processes are becoming increasingly important. To help companies take purposeful steps on their digital journey, Digiwise consultants, Visit Estonia, and the Estonian Business and Innovation Agency (EIS) have created a six-part series of practical educational videos.
The production of the videos was supported by the European Union to help tourism companies increase their level of digitalization and reduce manual data entry.
1. Why is it important to collect high-quality data from business processes?
In this video, Lauri Antalainen explains why data is essential for the growth of a tourism business and how it is transformed into information, knowledge, and ultimately, wisdom.
The video explains the difference between operational and decision-making data, the stages of data value creation, and offers practical advice on how to start systematic data collection.
YouTube (in Estonian, 7 min): Lauri Antalainen — Why is it important to collect high-quality data?
2. How to plan digitalization and evaluate its success?
The goal of digitalization is not simply to implement new software but to achieve real business change.
This video explains how to set meaningful goals, plan the stages of a digitalization project, and measure the actual impact on the company.
YouTube (in Estonian, 7 min): Lauri Antalainen — How to get started and how to ensure your digitalisation was successful?
3. Managing reservations in accommodation businesses
Manually managing accommodation bookings causes confusion, double bookings, and unnecessary workload.
The video shows how property management systems can automate reservations, reduce the risk of errors, and improve the guest experience.
Olga Luštšik also highlights the importance of integrating these systems with accounting, POS solutions, and online platforms.
YouTube (in Estonian, 6 min): Olga Luštšik — Managing reservations in accommodation businesses
4. Upselling additional services and guest check-in
Olga Luštšik maps out common bottlenecks throughout the guest journey — from booking to entering the room.
The video presents automation opportunities at different stages and introduces key solutions such as HotelBuddy, Salbos, Bouk, Duve, and Oaky.
It also demonstrates how to calculate the impact of upselling on revenue and time savings.
YouTube (in Estonian, 6 min): Olga Luštšik — Upselling additional services and guest check-in
5. Five most common problems in document management
In many tourism businesses, documents are stored on employees’ computers, in emails, on paper, or simply in people’s memory — leading to risks and confusion.
In this video, Olga Luštšik explains how cloud-based document management makes work more secure, faster, and more transparent, and what tools tourism companies most commonly use.
YouTube (in Estonian, 7 min): Olga Luštšik — Five most common document management problems
6. Room rental and increasing occupancy
Why do seminar rooms, saunas, or gym spaces often remain unused?
In this video, Olga Luštšik explains how self-service options, automated booking, and accommodation management systems can increase the sales of additional services, reduce manual work, and improve occupancy rates.
YouTube (in Estonian, 6 min): Olga Luštšik — Why do my seminar rooms stand empty?
Digiwise is ready to support tourism companies that wish to begin their digitalization journey or give an extra push to processes already underway.
If the topics covered in these videos resonated, Digiwise can help assess opportunities and support the planning and implementation of digitalisation initiatives.
