Visit Estonia Info Day: How Can Estonian Tourism Grow Sustainably and Efficiently?

Author: Elo Gaver

Just before the start of the new season, EAS and Visit Estonia hosted an inspiring and informative info day for tourism professionals at the PROTO Invention Factory in Tallinn. The event was divided into three main parts: an overview of Estonian tourism and Visit Estonia, insights into key target markets, and a discussion on sustainable management and digital waste.

The first part focused on the history and future of Estonian tourism. Updates were shared about Visit Estonia’s online platform and team, as well as the “Tourism Act” competition – a major initiative supporting the development of tourism in Estonia.

The second part gave a closer look at research on target markets. Are German tourists planning trips to Estonia? Is the average UK tourist quirky or traditional? What happened to the Swedish connection, and how do we best connect with Finnish travellers? These and other questions were addressed by Visit Estonia experts, who shared up-to-date insights and fresh analysis.

The third part tackled the theme of sustainability and resource efficiency for companies and organisations. The session included an economic outlook from a business analyst on Estonia and the surrounding region. Hestia Hotel Group presented its sustainability initiatives, and speakers shared real-life stories from the hospitality sector. A key highlight was Lauri Antalainen from Digiwise, who offered practical tips on how to avoid digital waste and operate more efficiently.

The event offered participants valuable knowledge and hands-on solutions to help Estonian tourism not only grow, but do so sustainably and with digital efficiency. One of the main takeaways was how digital technologies can help reduce waste and make tourism services more eco-friendly. Together, the discussions laid the foundation for a more sustainable and innovative future for Estonian tourism.