AI Summit Europe Riga: How to Move from AI Experiments to Real Results

Author: Elo Gaver

Digiwise founder and digitalisation consultant Lauri Antalainen spoke at the AI Summit Europe conference in Riga with a presentation titled “From Experiments to Execution: How Companies Can Adopt AI 5–10x Faster.” In his presentation, he focused on why many companies experiment with artificial intelligence but still fail to achieve real business impact.

One of the biggest problems is that AI is still often seen as a technology project rather than an organisational transformation. Companies frequently begin by purchasing tools or creating AI strategies, without a clear understanding of which business problems they actually want to solve or how success should be measured.

The presentation also addressed the shift from generative AI to the era of AI agents. While AI was previously used mainly for content creation or individual tasks, the development is increasingly moving toward autonomous AI agents that can use tools, plan follow-up activities and carry out longer workflows.

A key message of the presentation was that successful AI adoption requires a systematic approach. To support this, Lauri introduced a 3+ layer framework that combines strategic direction, process redesign, employee roles and supply chain partners. Simply implementing new software is not enough — companies must also rethink workflows, KPIs and responsibilities.

One of the central ideas of the presentation was that AI implementation should begin with goals and measurable outcomes, not with tools. Only then can organisations choose suitable solutions, create AI agents and plan meaningful organisational change.