How Can AI Help Automate Product Data Entry?

Author: Elo Gaver

In many companies, entering product data into an online store and business software is still manual work. Information reaches the company in different formats, whether as a PDF, text file, PowerPoint presentation or simply an entry on a website, and someone has to find the relevant details. After that, the information must be copied, categorised, translated and entered into the online store. If the product range is wide and new items are added often, this takes a significant amount of time.

While consulting Digiwise clients, we have seen situations where not all products make it to the online store because the workload is too high. In practice, product entry may depend mainly on who has time to do it. This means that some products may miss sales opportunities simply because the process is too time-consuming.

AI-based solutions can make this workflow much simpler. A software module can extract product information from supplier materials, assign suitable categories, create titles, short and long descriptions, add SEO keywords and translate the content into the required languages. The employee’s role does not disappear; it changes. Instead of entering data manually, they become a quality controller who reviews and approves the results created by AI.

This approach helps improve the quality of product information, reduce manual work and speed up the process of getting new products into sales channels. More importantly, digitalisation helps reveal where a company is losing time, sales opportunities and efficiency simply because important data does not reach the systems at the right time.